Luke Bryan, Miranda Lambert, & Thomas Rhett To Headline First-Ever BEACH IT! Music Festival

todayFebruary 15, 2023

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The BEACH IT! Music Festival, featuring headliners Luke Bryan, Miranda Lambert, and Thomas Rhett, is coming to the Virginia Beach Oceanfront.  

The inaugural three-day, two-stage event will take place Friday, June 23 through Sunday, June 25. 

Riley Green, Jo Dee Messina, Kip Moore, Megan Moroney, Brothers Osborne, Jameson Rodgers, Nate Smith, Alana Springsteen, Cole Swindell, Lily Rose, and Hailey Whitters will also perform, while Dee Jay Silver will provide music between sets.

To celebrate the announcement Live Nation’s Brian O’Connell, Deputy City Manager Taylor Adams, and buzzed-about newcomer Alana Springsteen appeared at a press conference in Virginia Beach on Wednesday morning (Feb. 15). Springsteen, a Virginia Beach native, gave fans a behind-the-scenes look at the announcement with a Country Now Instagram Stories takeover

In addition to the mainstage performers, BEACH IT! Music Festival will highlight rising stars on the “Next From Nashville” stage with performances by Chayce Beckham, George Birge, Tyler Braden, Ben Burgess, Mackenzie Carpenter, Ashland Craft, Madeline Edwards, Erin Kinsey, Pillbox Patti, Peytan Porter, and Aaron Raitiere.

Three-day GA and VIP passes for the new, highly-anticipated summer event will go on-sale beginning February 21 at 10am ET at The festival will also offer a special Locals/Military Only Presale with no service fees on passes, this Saturday at the Veterans United Home Loans Amphitheater from 10am-4pm ET.

BEACH IT! Music Festival is the latest addition of country festivals spread across the country including TidalWave in Atlantic City Beach, NJ, Watershed in George, WA, Tortuga Music Festival in Ft. Lauderdale, FL Faster Horses Music Festival in Brooklyn, MI and Seven Peaks Music Festival in Colorado.  

For more information on BEACH IT!, visit

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Written by: Country Now

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