No matter where Miranda Lambert is, she will always be a Texan at heart. Her western roots and “do-it-your-own way” spirit is what makes her the perfect fit for a multi-year partnership with the brand Lone River and its founder, fourth-generation Texan, Katie Beal Brown.
These premium-brewed canned drinks were inspired by classic tequila cocktails that were built on the idea of preserving Beal Brown’s family traditions of the west.
“I don’t do a ton of partnerships, but I was drawn to Katie’s story, and found so many similarities with my own, so working with Lone River is really special for me,” Lambert shared in a press release. “I’m a storyteller first and foremost, and that’s exactly what Katie set out to do with this brand. Lone River was built on honoring her family’s roots and sharing an authentic way of life in West Texas. I’m excited to see what kind of noise us Texas women can make together!”
Announced During Women’s History Month
In the midst of Women’s History Month, these hard-working women will showcase what it means to be a trailblazer in each of their industries. This partnership will also give the country superstar and her fellow Texan the chance to help empower other like-minded women. They will travel to various cities for a series of luncheons, networking events and more. Details regarding these events will be released in the coming months.
“Miranda Lambert is the kind of person that makes me proud to be a Texan and I am so honored to have her as a partner on this journey as we continue to grow Lone River. She is the embodiment of the trailblazing spirit that built our business, and it is a dream to have the opportunity to see our brand through her eyes,” added Beal Brown. “Through her iconic career in country music and beyond she’s played such an important part in modernizing the ideals of the American West. I am so grateful to be a small part of this through Lone River.”
Entertainment Tonight premiered the first look of Lone River’s partnership with Lambert with a behind-the-scenes look at the making of the campaign produced by Anomaly. The 30-second campaign showcases the “Actin’ Up” singer’s similarities to the brand through her “untamed” charisma and loyalty to her home state as she shows off her horseback riding skills.
According to a press release, Lone River is the leading Ranch Water brand and a Top Ten leader within the Hard Seltzer segment nationwide. Most recently, the brand introduced its Ranch Rita Variety Pack, following the April 2022 launch of the Lone River Ranch Rita Classic Margarita Style beverage. The newest addition to the Lone River portfolio first hit shelves in its birthplace of Texas, and continues to roll out nationwide, joining the full portfolio at major retailers.
New Chapter Of Career
Along with this partnership, Lambert is embarking on an exciting new chapter of her career. On March 15, the songstress took to social media to announce that she had parted ways with her longtime record label, Sony Music Nashville.
“Since I was 19-years-old, Sony has been my home in Nashville,” her post began. “Over the last 20 years together we have released albums that allowed me to share my story with the world, and we’ve reached heights I’d never even dreamed were possible.”
She shared nothing but pride for her time with the record label and all the work that came from this chapter.
“I’m so thankful for our time together and everything they made possible for me, yet I wouldn’t be true to myself if I wasn’t constantly looking for the next challenge and a new way to stretch my creativity,” she continued. “With that in mind, I’ve decided to say goodbye to my Sony family. I can’t wait to see what the next adventure holds.”
Las Vegas Residency
Lambert has yet to share what will come next for her flourishing music career, but in the meantime, she will continue her run in Sin City for her Velvet Rodeo Las Vegas Residency.
This stint of show-stopping performances kicked off on September 23, 2022 and is currently set to run through December of this year.
See a full list of Lambert’s upcoming Las Vegas Residency dates below:
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