While many sports fans are eagerly awaiting Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles, many fans will be tuning in specifically for the famed commercials. In the midst of the many commercials that have been filmed for this monumental game, Busch Light has partnered with GRAMMY Award-winning, Sarah McLachlan, to create a commercial that pairs beer with animal rights activism.
At the start of this Busch Light spot, viewers see the guide to “Cold and Smooth Survival Skills,” which features three mandatory requirements for heading to the mountains: food, drink and shelter.
To speak on the importance of the “shelter” aspect, McLachlan appears from a tent in the middle of the mountainous outdoors. With a white wolf by her side, her song “Angels” begins to play in the background. This tune immediately sparks a familiar memory as it is widely known as the soundtrack to the heartbreaking American Society for the Prevention of Cruelty to Animals (ASPCA) commercials. In this case however, McLachlan’s presence is a bit more lighthearted.
Replicating her script in the ASPCA commercial, she says “Hello, my name is Sarah McLachlan. For just dollars a day, you could help helpless animals find shelter.”
The sorrowful moment is then interrupted by the sound of a Busch Light can opening as the leading actor reminds her that she is surrounded by wild animals, not domesticated animals in need of a new home.
“Wrong shelter, Sarah. Also, that’s a wolf,” he says.
The Beer company gave fans a sneak peek when they shared several photos and the final video on social media with the caption, “The Busch Guide: Cold + Smooth Survival Skills. Gonna #HeadForTheMountains during the Big Game? You’ll need Food. Busch Light. And… @officialsarahmclachlan?”
McLachlan also took to her Instagram page to promote the comical new spot with an equally fitting caption.
“Hello, I’m Sarah McLachlan. For just thirty seconds today, you can help my @buschbeer commercial find shelter on your screen for the big game. Please watch. Right now,” she wrote.
Many users took to the comment section to share their words of approval for her recent gig.
“That is hysterical,” one wrote while another said, “This is amazing! Thanks for the smile!”
Commercials like this and more will air throughout the biggest game of the year for the NFL.
Before the Chiefs take on the Eagles in the championship matchup, country music star Chris Stapleton will hit the stage to continue the tradition of the “The Star Spangled Banner.” While announcing Stapleton as this year’s National Anthem singer, the NFL dubbed him “one of the country’s most respected and beloved musicians.”
The entertainment will continue into the Apple Music Super Bowl Halftime Show, which will be headlined by nine-time Grammy award-winning R&B, pop, hip-hop, reggae and EDM singer, Rihanna. This performance will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director.
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